Why LG Chocolate Is Successful

What makes up a good brand? There are a lot of factors that determine the success rate of a particular product. Fortunately, the newest phone of LG proves to possess all the right combination.

It All Begins with the Name

If all mobile phone manufacturers opted to name their phones with all kinds of electronic jargons, LG opted to go for something familiar yet truly ingenious: LG Chocolate. And for anyone who has grown up with Snickers, Babe Ruth, and M&Ms, they sure know that chocolates are really sweet and invoke pleasant and happy memories. That’s the real goal of LG Chocolate. The name itself created such special appeal to people that they clamored for it even before it hit the market.

The Naturally Delicious Design

The first time LG Chocolate found its way into the masses, it came out like a natural chocolate bar: black and rectangular. The overall design truly represented its name.  The color was further contrasted by the touch-sensitive red buttons. All together, they spell sexiness, seductiveness, and sleekness. Because it was oozing with so much sophistication yet it was so hip to carry around, it became an instant worldwide sensation.
 
Non-Users Became All Green with Envy

Do you ever get the feeling that when you see someone having an item you’d really want to have you turn into a complete green monster? Well, that’s how the LG Chocolate non-users turned out to be. And while the envy factor continued to rise, the demand for Chocolate went one notch higher almost every day.

It Wasn’t Just a Phone

LG Chocolate wasn’t just a mere phone where you can call your friends late at night for some charades or text your business partners. For those who are into cool music, then the mp3 player added to the entire package. After all, everybody wants to look at the functionality of the device now before actually shelling out some cash and putting the phone in their bags and pockets. The LG Chocolate allows you to listen to all your favorite music during the lull hours. Thus, you practically don’t have to carry your separate mp3 player. Entertainment and functionality are all present in Chocolate.

Market Wisely and Aggressively

When you know that almost every day a new phone comes out, then you have to make an edge. That’s what LG did. They ensured that every individual passing through Madison Avenue will crave for it. Posters are seen with the LG phone paired perfectly with a naturally delectable chocolate bar. Somehow, it creates a highly subconscious attraction, knowing how much people adore the dark heaven. This was further strengthened in December 2006. The international singer Christina Aguilera released her single “Candy Man,” which was used to advertise other range of LG Chocolate colors like cherry red, mint green, and white. Indeed, what more can possibly go wrong when you combine a multimedia phone, a pop star, and chocolates?